My mom and I just came up with a novel way to solve the work history "gap" that seemingly endangers stay-at-home moms' résumés when they return to the workforce--especially those who have been at home awhile. Traditional options for addressing the gap, although well-intended and somewhat helpful, either dodge the at-home period by suggesting a functional … Continue reading A Solution to the Stay-at-Home Mom Work History Gap?
Thinking that you will adequately learn Google Analytics by clicking around the product, even over years, is a foolish concept. You will only understand a subset of its features and how they work together. You need to do your homework. I cannot improve upon Google Analytics' (GA) own crash course, titled Google Analytics IQ Lessons. … Continue reading Google Analytics Crash Course Notes
Several years ago, my dad, Bo Lotinsky, showed me the infamous 60 Minutes special on IDEO--the mecca of innovation. After watching it, I couldn't help but buy their book The Art of Innovation. I finally got around to reading it, and boy is it good. As always, a bulleted list of ideas and quotes don't … Continue reading The Art of Innovation by Tom Kelley and Jonathan Littman
Our first two customers are South Street Steaks and Aqui Brazilian Coffee respectively. As you can see, the sites will eventually need new designs; however, both establishments helped us develop a solid system, have been great beta-testers, and most importantly, they love SandwichBoard. Today I walked Carminha Simmons of Aqui through SandwichBoard. She added a news … Continue reading Cutting Out the Middle (Wo)Men
If you read TechCrunch or any other news site focused on startups, you have noticed that there is a lot going on. However, the majority of the startups mentioned are focused on one of two things: social networking and media (music and video). He is why I wouldn't touch one with a ten foot pole: … Continue reading Building Something That Matters