A Solution to the Stay-at-Home Mom Work History Gap?

My mom and I just came up with a novel way to solve the work history "gap" that seemingly endangers stay-at-home moms' résumés when they return to the workforce--especially those who have been at home awhile. Traditional options for addressing the gap, although well-intended and somewhat helpful, either dodge the at-home period by suggesting a functional … Continue reading A Solution to the Stay-at-Home Mom Work History Gap? →

Google Analytics Crash Course Notes

Thinking that you will adequately learn Google Analytics by clicking around the product, even over years, is a foolish concept. You will only understand a subset of its features and how they work together. You need to do your homework. I cannot improve upon Google Analytics' (GA) own crash course, titled Google Analytics IQ Lessons. … Continue reading Google Analytics Crash Course Notes →

The Art of Innovation by Tom Kelley and Jonathan Littman

Several years ago, my dad, Bo Lotinsky, showed me the infamous 60 Minutes special on IDEO--the mecca of innovation. After watching it, I couldn't help but buy their book The Art of Innovation. I finally got around to reading it, and boy is it good. As always, a bulleted list of ideas and quotes don't … Continue reading The Art of Innovation by Tom Kelley and Jonathan Littman →

Cutting Out the Middle (Wo)Men

Our first two customers are South Street Steaks and Aqui Brazilian Coffee respectively. As you can see, the sites will eventually need new designs; however, both establishments helped us develop a solid system, have been great beta-testers, and most importantly, they love SandwichBoard. Today I walked Carminha Simmons of Aqui through SandwichBoard. She added a news … Continue reading Cutting Out the Middle (Wo)Men →