You Don’t Need to Attend a Prestigious School to Network Well

I spent my first two years in higher-ed at our local community college, followed by two more at the University of Maryland (UMD), where I earned a bachelors in computer science. Both schools ranked okay nationally--especially for public schools--but I got grief from certain life advisers at the time for not attending a more prestigious school, … Continue reading You Don’t Need to Attend a Prestigious School to Network Well

A Solution to the Stay-at-Home Mom Work History Gap?

My mom and I just came up with a novel way to solve the work history "gap" that seemingly endangers stay-at-home moms' résumés when they return to the workforce--especially those who have been at home awhile. Traditional options for addressing the gap, although well-intended and somewhat helpful, either dodge the at-home period by suggesting a functional … Continue reading A Solution to the Stay-at-Home Mom Work History Gap?

Google Analytics Crash Course Notes

Thinking that you will adequately learn Google Analytics by clicking around the product, even over years, is a foolish concept. You will only understand a subset of its features and how they work together. You need to do your homework. I cannot improve upon Google Analytics' (GA) own crash course, titled Google Analytics IQ Lessons. … Continue reading Google Analytics Crash Course Notes

The Art of Innovation by Tom Kelley and Jonathan Littman

Several years ago, my dad, Bo Lotinsky, showed me the infamous 60 Minutes special on IDEO--the mecca of innovation. After watching it, I couldn't help but buy their book The Art of Innovation. I finally got around to reading it, and boy is it good. As always, a bulleted list of ideas and quotes don't … Continue reading The Art of Innovation by Tom Kelley and Jonathan Littman

Cutting Out the Middle (Wo)Men

Our first two customers are South Street Steaks and Aqui Brazilian Coffee respectively. As you can see, the sites will eventually need new designs; however, both establishments helped us develop a solid system, have been great beta-testers, and most importantly, they love SandwichBoard. Today I walked Carminha Simmons of Aqui through SandwichBoard. She added a news … Continue reading Cutting Out the Middle (Wo)Men