Thinking that you will adequately learn Google Analytics by clicking around the product, even over years, is a foolish concept. You will only understand a subset of its features and how they work together. You need to do your homework. I cannot improve upon Google Analytics' (GA) own crash course, titled Google Analytics IQ Lessons. … Continue reading Google Analytics Crash Course Notes
Category: Usability
Interactions Are Where It’s At
As a software engineer and fledgling product designer, my focus naturally gravitates towards objects: architecture, design, credit cards, order invoices, products, users. However, interactions are what engage users: creating, enjoying, joining, sharing. Time to level-up.
The Art of Innovation by Tom Kelley and Jonathan Littman
Several years ago, my dad, Bo Lotinsky, showed me the infamous 60 Minutes special on IDEO--the mecca of innovation. After watching it, I couldn't help but buy their book The Art of Innovation. I finally got around to reading it, and boy is it good. As always, a bulleted list of ideas and quotes don't … Continue reading The Art of Innovation by Tom Kelley and Jonathan Littman
The Unplugged by Ruven Meulenberg
While researching user experience design techniques, I stumbled upon some nifty whiteboard magnets for prototyping called GuiMags as well as a complementing book called The Unplugged. GuiMags look like the nicest way to prototype something before going to HTML and CSS. Labor intensive forms of prototyping don't seem to add much value, and paper and … Continue reading The Unplugged by Ruven Meulenberg
Bad Form, Rhapsody, Bad Form
I used to subscribe to Yahoo Music Unlimited. It let me download as much music as I wanted without paying per track or album. It was much cheaper for me than Apple iTunes. Then they decided to shut the service down and migrate users over to Rhapsody Unlimited. Although Rhapsody is a tad pricier, I was okay … Continue reading Bad Form, Rhapsody, Bad Form
Ian Lotinsky 