Today Patrick and I demoed our web application to a potential customer. He agreed to participate in our free private beta, which is bigger than it sounds, because he will actually be running a large aspect of his business’s marketing on our product.
(I know I’m still being really, really vague, but I promise details will come…in November.)
Ian Lotinsky 
Never give away free private beta! CHARGE FROM DAY ONE!!!!!
Sounds nice but why?
(We are telling them ahead of time what our price ceiling is, and they are informally consenting to it.)